enRight now we are subscribing for literally everything, from mobile phone packages, streaming services to even shaving blades. Owning isn't cool anymore. Bipi is not an exception. TA Ventures portfolio company Bipi is making a car purchasing decision really unreasonable, and today we want to explain why.

What is Bipi?

Bipi is a car subscription service which aim is to put the end of car ownership. Kind of Netflix for transport, it offers subscriptions on high-quality new and used cars for a single, all-inclusive monthly payment, using a digital-first, 100% online transactional process with included insurance, maintenance, taxes and assistance.

Geography: Bipi leads the market in Spain and prepares its expansion to new European markets, including France and Italy.

User experience: You are able to choose different type of cars: small, medium and big ones, ecological or premium cars starting from €229.

Market Opportunity

TA Ventures invested in Bipi for the first time in 2019, and since then the expectations were exceeded by Bipi’s team. In total, Bipi has raised 26.5 million euros in 3 years.

They pointed out to Business Insider Spain that since last May its revenues have grown by 200% per month, and that it is forecast to reach more than 25 million euros in sales in the next two years.

The market for Bipi is huge:

• Within a decade all cars will be paid for monthly © AutoTrader report 'The Future of Car Ownership'
• Half of Volvo Sales by 2025 will be subscriptions through care by Volvo © Hakan Sameulsson, Volvo CEO
• Car subscription models will represent around 10% of all car sales by 2025 © Frost & Sullivan predictions

TA Ventures rationale

TA Ventures partner Pawel Schapiro who is leading this deal explains our rationale of backing Bipi: «Backing Bipi co-founder Hans Christ and his team was a no-brainer for us. You rarely meet a more hard-working and dedicated team. Their passion, relentless focus on the customer experience and on making data-driven decisions has been an inspiration for us. So when Series B came together, it was not a hard decision to follow-on and double down on Bipi».

Have you already started to think about selling your car?